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The idea of political marke...

The idea of political marketing

O'Shaughnessy, Nicholas J. (1954-)

Henneberg, Stephan C. M.

Praeger 2002

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Monografía

monografia Rebiun14159224 https://catalogo.rebiun.org/rebiun/record/Rebiun14159224 m o d cr cn| 030801s2002 ctua ob 001 0 eng d 0313012385 9780313012389 UPVA 997911964903706 UAM 991007724116704211 CBUC 991010887662906709 NT. eng. NT. OCLCG. OCLCQ. IDEBK. OCLCQ. TUU. OCLCQ. UNAV 324.7 22 The idea of political marketing Recurso electrónico] Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor Westport, Conn. Praeger 2002 Westport, Conn. Westport, Conn. Praeger xxi, 258 p. il xxi, 258 p. EBSCO Academic eBook Collection Complete Praeger series in political communication Incluye referencias bibliográficas (p. [221]-241) e índice Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy Forma de acceso: World Wide Web O'Shaughnessy, Nicholas J. 1954-) Henneberg, Stephan C. M.

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monografia Rebiun14159224 https://catalogo.rebiun.org/rebiun/record/Rebiun14159224 m o d cr cn| 030801s2002 ctua ob 001 0 eng d 0313012385 9780313012389 UPVA 997911964903706 UAM 991007724116704211 CBUC 991010887662906709 NT. eng. NT. OCLCG. OCLCQ. IDEBK. OCLCQ. TUU. OCLCQ. UNAV 324.7 22 The idea of political marketing Recurso electrónico] Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor Westport, Conn. Praeger 2002 Westport, Conn. Westport, Conn. Praeger xxi, 258 p. il xxi, 258 p. EBSCO Academic eBook Collection Complete Praeger series in political communication Incluye referencias bibliográficas (p. [221]-241) e índice Considerations on market analysis for political parties / Neil Collins and Patrick Butler -- Social-psychological, economic and marketing models of voting behaviour compared / John Bartle and Dylan Griffiths -- Market analogies, the marketing of labour and the origins of new labour / John Bartle -- Kirchheimer's catch-all party : a reinterpretation in marketing terms / Stephan C.M. Henneberg and Stefan Eghbalian -- Understanding political marketing / Stephan C.M. Henneberg -- Conceptualising political marketing : a framework for election-campaign analysis / Dominic Wring -- Political marketing and the aestheticisation of politics : modern politics and postmodern trends / Barrie Axford and Richard Huggins -- The marketing of political marketing / Nicholas J. O'Shaughnessy Forma de acceso: World Wide Web O'Shaughnessy, Nicholas J. 1954-) Henneberg, Stephan C. M.