Descripción del título
Monografía
monografia Rebiun19408231 https://catalogo.rebiun.org/rebiun/record/Rebiun19408231 110920s2011 ts acd sb 001 0 eng d 9781608052493 UPVA 997920174303706 UPCT u282462 CaPaEBR CaPaEBR UMA.RE Galanter, Eugene People, preferences & prices Recurso electrónico] sequencing the economic genome of the consumer mind by Eugene Galanter, Howard Moskowitz, Matthias Silcher People, preferences and prices sequencing the economic genome of the consumer mind [Saif Zone, Sharjah, United Arab Emirates] Bentham Science Publishers Ltd. [2011] [Saif Zone, Sharjah, United Arab Emirates] [Saif Zone, Sharjah, United Arab Emirates] Bentham Science Publishers Ltd. viii, 288 p. ill. (some col.), col. ports viii, 288 p. Ebook Central Includes bibliographical references and index pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow Electronic reproduction. Palo Alto, Calif. ebrary 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries Modo de acceso: World Wide Web Ebook Central Microeconomics- Psychological aspects Moskowitz, Howard Silcher, Matthias Ebook Central (Servicio en línea)