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Advances in hospitality and...
Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism
Monografía
monografia Rebiun21226467 https://catalogo.rebiun.org/rebiun/record/Rebiun21226467 m o d cr cnu|||unuuu 161219s2017 enk ob 001 0 eng d 9781786356154 1786356155 9781786356161 1786356163 UPVA 998508803803706 UAM 991008030813704211 CBUC 991000730654006712 UIB (394457) UIB (394470) NT eng pn NT EBLCP IDEBK NT OCLCO OCLCF NT TXM OCLCQ GGVRL NT MERUC WRM UNAV 338.4791 Advances in hospitality and leisure. Vol. 12 Recurso electrónico] edited by Joseph S. Chen 1st ed Bingley, U.K. Emerald Group Publishing Limited Emerald Group Publishing Limited 2017 Bingley, U.K. Bingley, U.K. Emerald Group Publishing Limited Emerald Group Publishing Limited 1 recurso electrónico 1 recurso electrónico EBSCO Academic eBook Collection Complete Advances in hospitality and leisure Volume12 Incluye referencias bibliográficas e índice Front Cover; Advances in Hospitality and Leisure; Copyright Page; Contents; List of Contributors; Aims and Submission Guidelines; Editorial Board; Full Papers; The Effects of Personality Traits and Congruity on Customer Satisfaction and Brand Loyalty: Evidence from Coffee Shop Customers; Introduction; Theoretical Background and Hypothesis Development; Personality Traits; Congruity; Customer Satisfaction; Brand Loyalty; Methods; Sample and Procedure; Measures; Statistical Analysis; Results; Discussion; Implications; Limitations and Future Research; References The Effect of Integrating Need and Expectation's Factor-Community Participation with Multinational Corporations' Tourism Market Development Strategies in Emerging African MarketsIntroduction; Needs and Expectations Theory; MNCs' Tourism Market Development Strategies in African Countries; Community Participation; Globalization of Corporations; Study Objective; Methods; Results and Findings; Tourism MNCs' Market Development Strategic Choice; Conclusion; References; Domestic Nature-Based Tourism in Japan: Spirituality, Novelty and Communing; Introduction Japanese Structure and Purpose of TravellingJapanese and the Perception of Nature; Learning and Novelty Seeking; The Search for, and Presentation of, Self; Methodology; Results and Discussion; Spiritual and Bodily Purifications in Nature; Cultural Interactions: Communing, Learning and Sharing; Conclusion; References; Impact of Hotel Employee's Green Awareness, Knowledge, and Skill on Hotel's Overall Performance; Introduction; Green Hotels in Taiwan; Hotel Employees' Practices toward Green; Hotel's Green Practices in Relation to Its Overall Performance; Methodology; Sampling Method Questionnaire DesignResults; Respondents' Characteristics; Reliability and Validity Test; Hypothesis Testing; Conclusion; Discussion; Implication; Limitation; References; An Investigation of Restaurant Week as an Effective Marketing Strategy; Introduction; Literature Review; Foodies and Food Tourism; General Restaurant Promotion Strategies; Sales Promotions; Coupon Promotions as a Marketing Strategy; Special Events as a Marketing Strategy; Restaurant Week Promotion Strategy; We Live to Eat New Orleans; Methodology; Results; Sales Increase and Restaurant Week Advertisement Reservations, Strength of Day, Other Restaurant PromotionsProgram Satisfaction; Discussion; Sales Increase and Restaurant Week Advertisement; Reservations, Strength of Day, Other Restaurant Promotions; Satisfaction with Restaurant Week; Restaurant Week Campaign Event Improvements; Conclusion; References; The Marketing Value of CSR Initiatives and Potential Brand Equity, Taste Perception, and Emotional Value; Introduction; Literature Study; Methods; Sample; Experimental Set-Up; Materials; Measures; Analysis; Results; Factor Model; Model Estimations; Discussion; Limitations Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism Forma de acceso: World Wide Web Chen, Joseph S.