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Blog rules : a business gui...
With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice policies to help companies use this effective tool safely
Monografía
monografia Rebiun39091530 https://catalogo.rebiun.org/rebiun/record/Rebiun39091530 m o d cr cnu---unuuu 060830s2006 nyu ob 001 0 eng d 243597974 961675327 962657207 1058029617 0814429505 electronic bk.) 9780814429501 electronic bk.) 0814473555 9780814473559 AU@ 000051351374 AU@ 000053219985 NZ1 11777477 N$T eng pn N$T YDXCP OCLCG OCLCQ IDEBK OCLCQ NLGGC OCLCO OCLCQ SFB B24X7 OCLCQ AGLDB PIFAG OCLCQ WY@ LUE OCLCF JBG VNS VTS AU@ COO NJT INARC OCLCO OCLCQ OCLCO OCLCL OCLCQ BUS 052000 bisacsh 659.2 22 https://id.oclc.org/worldcat/ddc/E3FBW7RcQw4Vc6xB4wMpqYbRvr 54.84 bcl Flynn, Nancy 1956-) https://id.oclc.org/worldcat/entity/E39PBJxxbdk9CJhXbyxX6jfcyd Blog rules a business guide to managing policy, public relations, and legal issues Nancy Flynn New York AMACOM, American Management Association 2006 New York New York AMACOM, American Management Association 1 online resource (xii, 226 pages) 1 online resource (xii, 226 pages) Text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references (pages 199-214) and index The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q & A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q & A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice policies to help companies use this effective tool safely Business communication- Blogs Customer relations- Technological innovations Blogs Corporate culture Organizational Culture Communication dans l'entreprise- Blogues Blogues Culture organisationnelle blogs. BUSINESS & ECONOMICS- Public Relations. Blogs. Business communication. Corporate culture. Management. Business & Economics. Management Theory. Weblog. Kommunikation- Unternehmen. Unternehmen- Kommunikation. blogs. Blogs. Blogs. Blogues. Print version Flynn, Nancy, 1956-. Blog rules. New York : AMACOM, American Management Association, 2006 0814473555 (DLC) 2006002362 (OCoLC)63297596