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Monografía
monografia Rebiun22264753 https://catalogo.rebiun.org/rebiun/record/Rebiun22264753 m o d cr ||||||||||| 090717s2009 gw a ob 001 0 ger d 9783834982308 383498230X 9783834909923 3834909920 QE2 eng pn QE2 OCLCQ CUS OCLCQ OCLCF BTCTA OCLCO YDXCP OCLCQ Raab, Gerhard Methoden der Marketing-Forschung Grundlagen und Praxisbeispiele Gerhard Raab, Alexander Unger, Fritz Unger 2., überarbeitete Aufl Wiesbaden Gabler Verlag / GWV Fachverlage, Wiesbaden 2009 Wiesbaden Wiesbaden Gabler Verlag / GWV Fachverlage, Wiesbaden 1 online resource (ix, 477 pages) illustrations 1 online resource (ix, 477 pages) Text txt rdacontent computer c rdamedia online resource cr rdacarrier Gabler Lehrbuch Title from PDF title page (SpringerLink, viewed Jul. 11, 2011) Includes bibliographical references (pages 451-463) and index Marketing research- Methodology Marketing Marketing Marketing research- Methodology. Unger, Alexander Unger, Fritz Gabler Lehrbuch